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Social Media for Hotels: Online Marketing for the Hotel Industry
The hotel industry has had to adapt to a number of changes brought about by social media in recent years, which have seen a shift in power from brand to consumer. Customers are better informed: sites...
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Marketing: 5 Snapchat Strategies To Spice Up Your Social Game in 2016
In only 3.5 years, Snapchat has 100 million active users, with 700 million snaps sent a day. The venture market has taken note, with $1.4 billion raised from the private markets already. Yet, despite...
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Industry Opinion: Snake Oil Social Media Gurus are out of Control
Earlier this week I got angry, (possibly angrier than I should have done, but hey, what’s Twitter without a little irrational ire?), with a slide shared in a presentation given by a self-styled ‘social...
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Interview: How Social Analytics Works at the 2nd Biggest Brand in the World
Whatever you think your challenges are as a marketer working in a large brand, you can rest assured that they’re not on the same scale as Walmart. The US-based retailer is the second largest company in...
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Marketing: Top 6 Free Instagram Analytics Tools Uncovered
Unlike many social media networks, Instagram doesn’t offer its own analytics program. This lack of assistance to brands is surprising, as Instagram has been expanding its marketing options for some...
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React: Simon Cowell to Super Bowl: This Week’s Social Round-up
As Super Bowl weekend begins it’s time to look back at the biggest trends of week. (Before #SB50 breaks Twitter, that is). An unwanted present The week began with big social celebrations as Harry...
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Study: What Happens When Social Media Sites Go Down?
How many seconds in a minute? When the answer is 61, the internet has a meltdown. As the Earth’s rotation is gradually slowing down, a leap second needs to be added every now and then to keep the...
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Marketing: 96 Amazing Social Media Statistics and Facts for 2016
It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, thisis either very creepy or fantastically interesting. As we’re data nerds...
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React: Are You Suffering from Social Media Addiction?
As if we didn’t already know social media can be addictive, it was recently confirmed by science. A recent study found that Facebook can have a similar effect on the brain to cocaine – scary, huh?...
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React: Ten Things That Tweeters Claim They Can’t Live Without
While lots of people shy away from sharing too much of their personal life on Twitter, many use it to project their innermost fears, hopes and desires. Some even broadcast the details of their dreams...
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